Growing organic is no small task. And, in order to become certified organic, farms must jump through hoops, spend thousands of dollars and wait years for approval. Although taxing, the process has traditionally provided many benefits for both producers and consumers. Sustainable use of land, environmental responsibility, providing healthier food options and tastier meals are all reasons becoming organic is worth it to many. However, as the global food industry continues to evolve so too do the terms and conditions used to compare certified organic produce with the competition.
Whole Foods, facing increasing competition from mainstream grocery chains, is using new marketing skills to convey that conventionally grown produce is just as good, or better, than organically grown products. Certain Whole Foods products now carry the designation of “good” “better” or “best”. Such designations can be attained by establishing garbage recycling programs, relying more on alternative energy sources, eliminating some pesticides, and setting aside some land as conservation land. In many cases these qualifications result in conventional farm produce with the same rating, or even higher than a certified organic farm!
Transparency in all aspects of life are important, but it is especially important when discussing the food we consume. This new revelation brings with it many questions, including what is healthy food? What constitutes sustainability? Does environmental responsibility through land conservation equate to organically grown produce? This issue goes beyond the simple question of how you grow food, and undermines both the cost and work of organic farmers throughout the country. Read more .
Join Bountiful Brookline on Thursday July 9th from 6-8 p.m. as we further investigate the relationship between producer (organic and conventional), and consumer with the classic film Food, Inc. Tickets can be reserved here ! Snacks from local producers will be provided. We look forwarding to seeing you in the theater!
What's growing in in your neighborhood? This innovative pallet garden is located outside the Whole Foods in Brighton!